ADVERTISING

Digital Advertising

The Design Engineering & Sourcing group’s redesigned websites are simple, usable and useful. They truly are WHERE TECHNOLOGY COMES FIRST. All sites offer traditional advertising options as well as unique branding and targeted digital opportunities.

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eNewsletter Advertising

We offer 25 targeted eNewsletters that each provide your customers and prospects with valuable industry and product information that establishes authority and increases open and click-through rates.

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Content Marketing

Our brands are recognized as the “trusted” authorities in the markets they serve. Leverage our content experts and community base to produce new and authoritative content that generates leads and brings recognition to your brand and products.

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Print Advertising

Our in-depth technical content offers the perfect environment to build awareness for your company as the critical, yet hard-to-reach design engineers/managers and purchasing professionals investigate products, parts and services at every stage of the design process.

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Website Units

The Design Engineering & Sourcing Group’s redesigned websites are simple, usable and useful. Ad sizes include: Leaderboard, Boombox, Medallion, Wallpaper Ads, Portrait, Towers, and Page Wraps.
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RESEARCH

Custom Research

Penton’s Design Engineering & Sourcing group has produced industry-leading research. Our expertise has helped industrial suppliers introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

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Ongoing eListening

Our Social Media eListeningTM services give your company continued benchmarking and strategic analysis to provide comprehensive social media marketing measurement, and strategy revision recommendations.

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Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

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Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research.  A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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ONLINE MARKETING

Digital Advertising

The Design Engineering & Sourcing group’s redesigned websites are simple, usable and useful. They truly are WHERE TECHNOLOGY COMES FIRST. All sites offer traditional advertising options as well as unique branding and targeted digital opportunities.

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Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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ePostcards

Direct email is a quick and straightforward way to promote your message to today’s design engineers and purchasing professionals. This personalized, single-sponsored message is sent to a list of subscribers. The high-impact messaging allows you to speak directly to our brands or technology sections by targeting your message

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Search Marketing

Penton’s SEO programs are based upon the most effective optimization techniques to improve your natural search engine rankings and drive more qualified visitors to your website. We focus on program-specific, high-volume keywords to help push your natural website rankings to the top of search engine results pages over time.

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CONTENT

Basics of Design Engineering

Created by our editorial team, these handy 4-6 page PDF guides feature technical information that is the foundation of a given design and/or manufacturing discipline. This “ever-green” material can be saved and downloaded by the engineer for future reference.

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Design FAQ

This popular product gives our technical editors the opportunity to answer the most frequently asked technical questions from design engineers and managers. Created in PDF format, these handy, two page guides are highly sought after in the design community because of their quick-read format and efficient presentation.

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Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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White Papers

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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eBooks

eBooks are a powerful tool to engage and educate customers and prospective customers. Typically written by an industry leader and sponsored by one company, content strategy is completely driven by the sponsor. eBooks are promoted via email blast, eNewsletter ads, and ads on our website.

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LEAD SERVICES

Lead Touch Program

After a webinar or other content product is completed, we create a co-branded marketing email campaign to “touch” those leads that registered/attended with appropriate content. Targeted emails are sent 48 hours, 2 weeks and 4 weeks post event. After 4 weeks an Executive Summary report is delivered with an email summary and contact engagement report.

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Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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Penton SmartReach

Expand your reach across just about every industry with the Penton master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.
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