SPOTLIGHT ON ALAN HITCHCOX, H&P CONTENT DIRECTOR

Why on earth did you get into B2B media journalism? I needed a job! I had a good technical background in a specific technology, and two papers I wrote in college must’ve been good enough for me to be hired. So the editor and I took a leap of faith. That was 35 years ago.

What do you enjoy most about your job? Dealing with all the great people in the fluid power industry.

What frustrates you the most about your job? Too much to do and not enough time – doesn’t everyone say this?

What was a great moment in your journalist career or a moment/story of which you were exceptionally proud? Why was it important to you? I was featured in the Modern Marvels Hydraulics episode on The History Channel. I could always tell when it was aired because I’d get emails from friends and relatives.

What’s the best way a client could get your attention with a story to pitch? Unofficially – maybe free food or cool shirts like this one? But more seriously, I look for things that are unusual in the industry that I find interesting. I consider myself one of our typical readers/viewers, so if I am drawn to it, I thing our audience will be, too.

What beats/technologies/products are you excited about covering in the near future and why? Construction equipment is the biggest sector for hydraulics, so I am eagerly anticipating ConExpo coming up this March in Las Vegas. It’s the largest industrial trade show in North America, and it only occurs every three years, which makes it special. I am really excited about catching up with old friends in the industry, making new ones, and checking out all the cool stuff.

What do you like to do in your spare time? I do a lot of home improvement to my 120-year-old house. I am currently installing ceramic tile in the kitchen. My wife is happy!

What is something about you that most people don’t know? I’ve worked with clay most of my life. Last year, I wanted to buy my daughter a very specific ornament for Christmas. I couldn’t find one, so I made her one out of modeling plastic The pictures show my creation and the photo I modeled it from.

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