The wild, wild world . . . of preparing custom content

A recent article in Folio by our own Nick Giallourakis, Digital Product Development Manager for the Design & Manufacturing group, details the three questions to ask when beginning a content marketing campaign that your audience will crave.

1. Why does our audience want this content?
2. What kind of content does our audience engage with?
3. Where and when do they want it?

Get the answers here!

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