You should be fired!
Are leads your No. 1 goal in marketing? If so, what the heck are you doing with those leads? If the answer is, “nothing, but my boss judges my performance based on the number of leads I bring in,” you should be fired. Buying a lead and not having a plan to nurture it is a waste of your sales team’s time and a big waste of money. Take those precious leads and engage, convert, prioritize, and sell them! There are many ways to expand information from generated leads and help accelerate them through the sales funnel.